TAK HOTEL
Environmental Brand Design
TAK Hotel was designed as a boutique hotel located in Tacoma, Washington. This luxury hotel targets the culture of the area and the people who live there. The branding conveys a quirky yet high-end look and feel that locals and visitors from around the world can enjoy.
To create a completed design for this brick and mortar location, a full brand identity was created along with interior, exterior, website, and merchandise.
TAK Hotel Exterior
TAK Hotel word mark on the exterior of the building.
TAK Hotel Interior
TAK Hotel Branded Bathrooms
TAK Hotel Branding
Since the TAK Hotel is a quirky boutique hotel, the merchandise and branding throughout the hotel would be important. This branding has a play on words on items like the shopping bag that reads “TAK About Shopping”.
TAK Hotel Website and Social Media
TAK Hotel required website and social media presence to allow the concept to feel completed and well-rounded. The website features information regarding the room options including The Double room, The King room, and The Suite. TAK Hotel also has a TAK Shop, which is where guests can purchase high-end item that the hotel would use including sheets and robes.
TAK Hotel would also be active on Instagram, where they would promote their small and luxurious hotel for guests to see and tag TAK Hotel. Their hashtag would be, #TAKAboutIt to increase their social media presence and increase visitors.
Images were used for conceptual purposes only. I do not own the rights to these images.