IVY LEAVES JOURNAL
Promotional Design
As the Senior Promotional Designer, my role was to lead the Promotions Team to create a set of promotional items for the Ivy Leaves Journal of Literature and Art to be given out at the Ivy Leaves reception, given to the sponsors, and given to those who helped make Ivy Leaves possible. The Ivy Leaves Design team consisted of four teams; the Promotional Team, Print Production Team, Social Media Team, and Web Team. The Promotional Team created promotional items that would work as a cohesive set and feel consistent with the printed book as a whole, while staying within a budget . The items created by the team I led were screen printed tote bags, various sticker designs, miniature journals, t-shirts, bookmarks, book sleeves, magnets, and key chains.
Final Ivy Leaves Materials
Below is the final Ivy Leaves Journal of Literature and Art promotional item set that was given to all sponsors and Ivy Leaves teams. All promotional items were designed by the promotional team and most were hand crafted including the bookmarks, tote bags, magnets, keychains, journals, and book cover sleeves.
Images were used for conceptual purposes only. I do not own the rights to these images.